No matter how big or small, whether you are a retail shop, an independent consultant, or something in between, you need to have a website. Your website is the single most important marketing tool for your business. It is cheaper than ever to get a professional website designed and developed in Mauritius. Webiz provides affordable web design packages for serious entrepreneurs.
We talk to small businesses every day and we have heard just about every excuse for not having a website and all of them are incredibly misguided. We have compiled the most common objections and our responses below:
- "It's too expensive"
A website does not have to be fancy and expensive, but it needs to exist and be found by search engines. Moreover, the Government of Mauritius is offering a grant of Rs40,000 for website development to registered companies and individuals.
- "I don't think it will help my business"
A website is always marketing your business 24hrs a day, 7 days a week. It will keep working for your business when you or your employees call it a day or are on vacation.
- "I already have enough business, I don't need a website"
A website doesn't need to be built for the purpose of adding new customers. A website can answer basic questions right away. If you are spending a lot of time on the phone answering the same questions on a regular basis, a website can free up time.
- "My social media presence is enough"
Betting everything on social media is not safe, you run the risk of losing everything you have invested in. Here is some news for you concerning social platforms: Google+ has shut down, Facebook is going down.
The internet is an open place. Websites are not reserved for large companies, getting a website for your business is a no-brainer in 2019. Here are the Top 5 reasons why:
Almost everyone uses the internet to get information. Your potential customers are using their computers, smartphones, tablets to decide where to go, what to buy, which professional services to choose. Your small business has to come up in local search or people who are searching will find other local businesses rather than yours. If you want them to choose your business, you need to be found online - you need a website.
Having a good website instantly boosts your credibility as a legitimate business. A website will not only give your business credibility but also help to give an impression that your company is larger and more successful than it may actually be. There are actually still a lot of small businesses in Mauritius that do not have a website and without one this is exactly how they will stay, small.
People search for information whenever it is convenient for them, not necessarily during business hours and not always from the same time zone as you. A website allows your business to be available 24 hours a day, 7 days a week, all throughout the year. If you have an eCommerce setup, your customers can buy your services or products while you sleep.
A website allows you to position yourself in the market to get the exact type of customers you are looking for. A well-developed website gives your small business the ability to rank ahead of a large competitor in Google and gain some of their traffic.
A website acts as a platform for the services you provide, the message you want to deliver and it also shapes the online perception of your business in a way that your social media channels cannot provide. The problem with social media platforms is that you will always be dependent on them. Social networks change their rules or algorithms all the time and shut down services whenever they want. You cannot run a successful business by relying exclusively on something that you do not have control.
To summarize, your business needs a website and it is easier than ever to get one. Plus it is a legitimate business expense and a tax write off. Become a better business and make it a priority to get a website today. Contact us if you are looking for a professional website.